Oct | 2013
“How Behavioral Science is Rapidly and Radically Changing the Business Success Formula” – Dr. Brunner presenting this topic to the National Association of Women Business Owners (NAWBO), Greater Tucson Chapter, Tuesday October 8th
The National Association of Women Business Owners (NAWBO), Greater Tucson Chapter, presents Dr. Thomas Brunner
President, Dr. Brunner & Associates & Founder and Principal of Performance Edge Solutions
Luncheon Presentation Title: How Behavioral Science is Rapidly and Radically Changing the Business Success Formula
October 8th, 11:30-1p.m. luncheon, hosted at The Doubletree Hotel at Reid Park, Tucson, AZ
Dr. Thomas (“Tom”) Brunner, www.greatpeoplescience.com, is an effective executive level manager and consultant as well as a published and award-winning behavioral science expert. Tom has the highest level of consultant credentialing (i.e., PhD) in the area of psychological science. With over 10 scientific publications and over 30 presentations in local and national forums, he is a sought after expert. He is the senior author of a behavioral science tool that has been adapted into 8 languages. Tom is a trusted confidant to professionals and organizations around the country, in areas including selection, coaching, career selection, personality assessment and fitness-for-duty. His consulting healthcare and business consulting firms specialize in precision-guided approaches which minimize his firm’s footprint while maximizing impact to provide lasting solutions that slipstream into the organization’s workflow. Tom has consulted with local and nationally renowned organizations including Carondelet Healthcare, Tucson Electric Power, and the Department of Homeland Security.
This presentation will clarify how key innovations in behavioral science are being effectively applied by small and large business owners “in the trenches” to dramatically improve their ROI. Focus will be placed on practical ways behavioral science is being used to give organizations lasting competitive advantages. Innovations in pre-employment selection, strategic placement of talent/talent development, and managing/coaching will be discussed. How these innovations have led to a permanent shift in the business success formula will be explained to give business owners actionable information to make more confident and reliable personnel related decisions. How behavioral science has come to play as prominent a role as marketing/social media and technology acquisition for gaining a lasting competitive edge will be clarified. This goal of this presentation is to provide business owners with steps they can take to assess and strategically manage those “intangible” but impactful personnel characteristics that can accelerate success or painfully derail the organization. Particular emphasis will be placed on the scalability of behavioral science such that even the smallest companies can apply behavioral science to successfully navigate rough economic waters.
10:30am Showcase Tables ($50 Members, $75 non)
10:30am Open for Discussion
10:30am Member Orientation
11:45am Luncheon & Program
Online Pre-registration: Members $25, Non-Members $30
Pre-registration/cancellation cutoff, October 3, 5:00 pm
After October 3, 5:00 pm, Pay-at-Door status applies (space available)
Pay-at-Door prices: Members $40, Non-members $45
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